mindset Goods
Mindset Goods is a lifestyle brand built around tools for intentional living, personal growth, and daily motivation. I partnered with the founder to create a bold yet grounded visual identity, designed to inspire action and bring the brand’s empowering mission to life across products, content, and beyond.
Objective
The vision behind Mindset Goods is to combine inspiring messaging with functional, thoughtfully designed products. Created for individuals striving to be a positive force in their own lives, businesses, and communities, the brand needed a visual identity that could carry that mission forward. The goal was to establish a presence that feels empowering, professional yet creative, and optimistic. The identity was designed to resonate with a driven audience of executives, entrepreneurs, leaders, and creatives seeking to sharpen their mindset and make meaningful progress both personally and professionally.
Deliverables
Brand Strategy & Positioning
Visual Identity Design
Logo Design
Brand Imagery
Custom AI-Driven Visuals
Product Mockups
Visual storytelling
Drawing inspiration from flowers—universal symbols of transformation and self-realization—the brand merges organic imagery with the concept of mindset as fertile ground. This visual language expresses the idea that personal evolution and professional excellence both begin from within. Through expressive typography, vibrant colours, and metaphor-rich imagery, the identity is designed to help individuals not just grow, but truly blossom into their goals and best selves.
Icon Design
The standalone icon, inspired by the overlapping “oo” in Goods, carries layered meaning. Its interior shapes resemble seeds—symbolizing the start of growth—while the overall form suggests an infinity symbol, representing continuity and the nonlinear nature of personal development. Simple yet intentional, the icon reflects the brand’s core mission: to nurture mindset as an ongoing, evolving practice.
