Designing full brand identity systems (logo, secondary marks, color palettes, typography)

Creating brand guideline documents and visual systems that scale across touchpoints

Ability to build flexible identity kits for startups and DTC brands

Designing visual identities that feel bold, contemporary, and high-impact

Ability to ideate and execute creative concepts for brand campaigns

Developing key visuals and hero assets for integrated campaigns

Creating pitch-ready and presentation-ready concept art for brand storytelling

Comfort with rapid concept iteration and prototyping

Designing packaging systems for food, beverage, consumer goods, or lifestyle brands

Understanding dielines, print production, and materials

Creating shelf-ready mockups and 3D visualization for presentations

Creating social-first campaign assets: static images, carousels, digital ads, header graphics

Understanding of platform-specific layouts and creative best practices

Creating visual directions, moodboards, and exploratory brand worlds

Strong aesthetic judgment across style directions (minimalist, bold, playful, luxury)

Ability to work with and direct photographers, illustrators, or AI-assisted image generation

Generating conceptual or campaign-ready AI imagery

Using AI as part of the exploration process to quickly build visual territories

Creating surreal, high-impact visuals that enhance brand storytelling

Translating AI concepts into refined, production-ready design assets

Creating landing page designs, microsites, and UI visuals

Understanding hierarchy, layout, UX considerations

Designing for responsive web experiences

Handing off assets cleanly to developers

Building polished decks for client pitches, brand strategy, or campaign presentations

Distilling complex ideas visually and making them feel premium

Structuring decks that sell creative effectively (VERY useful for agencies)

Ability to jump into ongoing projects and quickly understand brand systems

Working with creative directors, animators, strategists, and copywriters

Familiarity with fast-paced agency workflows

Comfort receiving feedback and turning revisions around quickly