The design direction balances “clubhouse” belonging with a calm, second-home comfort.

Visually, the identity takes its cues from Lakewood, Ohio, channeling the city’s homey, historic, artisan character through warm, friendly tones, bold simple shapes, and handcrafted textures that feel lived-in rather than polished and corporate.

Nature is a key emotional cue throughout, communicating grounding, connection, and community; local wildlife references act as friendly symbols for the members themselves, subtly reflecting the people who work here and the small, welcoming community they create together.

A badge-and-signage system brings the “club” concept to life across storefront moments, space wayfinding, and merch, pairing confident typography with graphic icons and characters that add warmth and personality.

Overall, Work Cove feels optimistic, intentional, and local: a space that supports focus, invites meaningful connection, and makes the workday feel a little more human.

• Primary logo + secondary marks (badge/crest variations)

• Icon/illustration system (local wildlife “member” characters + supporting symbols)

• Colour palette + typography direction

• Storefront branding (awning, exterior signage, window decals)

• Wayfinding + space signage (e.g., Chat Zone, Phone Booth, Focus Room)

• Environmental graphics / interior moments (wall art, posters, lobby/entry features)

• Branded merchandise (tote bag, t-shirt, cap)

• Brand mockups/art direction for future applications (print + digital)