SPOTS came to me for a full website redesign with the goal of creating a more engaging, playful, and cohesive digital experience. While the existing retro logo needed to remain, the broader visual identity had room to expand.

To bring the brand to life, I developed a vibrant set of custom AI-generated visuals inspired by the logo’s nostalgic tone and primary colour palette. The creative direction leans into sensory cues, bold shapes, and whimsical, child-centered imagery, capturing the warmth and authenticity of the SPOTS brand.

The result is a friendly, neighbourhood-forward visual system that feels both modern and retro, helping SPOTS stand out as an approachable occupational therapy practice right in the heart of Brooklyn.

• Website redesign

• Custom AI-generated brand visuals and illustrations

• Social media marketing assets and templates

• Print materials and supporting brand collateral