IDENTITY DESIGN
Dyslexia Canada
Ten years ago, I designed the original Dyslexia Canada logo as the organization was beginning to build awareness around dyslexia, literacy, and advocacy across Canada. A decade later, I was brought back to refresh the identity in honour of Dyslexia Canada’s 10th anniversary.
Services Rendered
Original Logo Design
Logo Refresh
Visual Identity Design
Creative Direction
MOOD BOARD
THE BRIEF
Overview
Over the years the organization has grown into an award-winning national charity and leading voice in dyslexia awareness, literacy advocacy, education, and policy across Canada. With that growth in mind, the goal of this logo refresh was not to reinvent the brand, but to strengthen and modernize it while preserving the equity and recognition already built into the existing identity.
ICON CONSTRUCTION
One of the most recognizable elements of the existing logo is the red line positioned above the wordmark. This element has been intentionally retained because it remains both distinctive and meaningful. The line references the lines of text on a page, directly connecting the brand to reading, literacy, and learning. It serves as a simple, yet powerful visual shorthand that has become part of Dyslexia Canada's identity over the last decade.
LOGO BEFORE & AFTER
The refreshed logo gives "Dyslexia" and "Canada" equal prominence. As a nationally recognized charity with impact across education, advocacy, research, and policy, the organization has grown beyond awareness-building alone. The updated hierarchy better reflects Dyslexia Canada's role as a strong national voice and reinforces its presence from coast to coast.
LOGO SUBMARK
A secondary brand mark has been developed to provide greater flexibility across merchandise, social media, events, and promotional applications.
The mark combines the existing "D" from the Dyslexia Canada identity with a Canadian maple leaf, creating a simple and recognizable symbol that represents both the organization and its national reach.
Rather than using the letters "DC," the maple leaf takes the place of the "C," creating a more memorable and uniquely Canadian visual shorthand.
The result
A secondary brand mark has been developed to provide greater flexibility across merchandise, social media, events, and promotional applications.
The mark combines the existing "D" from the Dyslexia Canada identity with a Canadian maple leaf, creating a simple and recognizable symbol that represents both the organization and its national reach.
Rather than using the letters "DC," the maple leaf takes the place of the "C," creating a more memorable and uniquely Canadian visual shorthand.
