Sunward

Branding + AI Campaign Concepts

Sunward is a conceptual premium sun care brand inspired by the warmth, ease, and optimism of summer. Using AI as part of the creative process, the project explores how elevated design can transform an everyday essential into a product people genuinely want to display, carry, and connect with.

 daily suncare

AI-generated portrait for a premium suncare branding and advertising campaign featuring a woman wearing a white sun hat.

Objective

The goal was to develop a fully realized brand world that could extend seamlessly across packaging, digital campaigns, and retail touchpoints. AI-generated imagery was used as a production tool to bring the creative direction to life while maintaining a cohesive and art-directed visual identity.

AI-generated sunscreen product visualization featuring premium suncare packaging with coconut and peach ingredients.

OUtcome

The result is a cohesive visual identity featuring a custom logo, packaging system, AI-generated lifestyle imagery, social campaign concepts, product mockups, and branded marketing assets. By combining AI creative tools with traditional design thinking and art direction, the project illustrates how AI can speed up concept development while maintaining a polished, strategic brand experience.

Glow starts within.

AI-generated skincare ingredient texture featuring coconut, peach, and creamy sunscreen formulation for a premium suncare brand.
AI-generated lifestyle product photography featuring premium sunscreen packaging in a sunlit outdoor setting.
AI-generated close-up of premium sunscreen formula texture on skin for a conceptual suncare branding campaign.
AI-generated beauty close-up featuring sunscreen application for a premium skincare and suncare branding campaign.
AI-generated brand merchandise mockup showcasing an embroidered cap as part of a premium AI-designed suncare brand identity.
AI-generated brand identity design for a conceptual premium suncare brand featuring campaign art direction and visual branding.
AI-generated social media campaign mockups for a conceptual suncare brand featuring branded Instagram content and product imagery.
AI-generated lifestyle campaign featuring premium sunscreen packaging suspended in a beach hammock overlooking the ocean.
Next

New Balance x Dick’s